Evaluation 4 - 'Who would be the audience for your media product?'

Our project is a psychological crime thriller with elements of blood, although we didn't want to put too much in as it would just be seen as a horror rather than a thriller, like the 'Saw' franchise. Our main inspirations were movies such as 'Se7en' and television openings from 'Dexter' and 'Six Feet Under'- this was for our film opening idea. We got a character idea from the movie 'American Psycho' and wanted to do something similar. Both 'Se7en' and 'American Psycho' are classed as 18 where most of the audience for it were males aged 18 and above;

Above is a demograpgh breakdown that displays viewers ratings on the movie Se7en. Most males and females above 18 rated highly, the younger generation and those above 45 rated lower. There is also many more men who rated meaning more men watched the film.


We did not want to be restricted to just 18 and older so we wanted something similar along the lines of those 2 movies but not as gruesome so that it could only be watched by 18+. By getting information from our questionairres from many school mates (aged 15-18) we figured out how to tone it down so that the movie would appeal to 15 year olds as well as 18 and above (18-26).

The target audience of our product is between 15-25 years old, older teens to mid twenties. By looking at movies such as Se7en and American Psycho we decided that our movie would fit that audience range the most due to the type of genre it is and the content that is displayed on scene. Our product also shows blood meaning there would probably be a bit of action in there as well as a male character being the dominant gender. Many movies with similar genres show males as the dominant. This means that our movie would also target males more than females.